Last month, the National Sustainable Agriculture Coalition (NSAC) announced the launch of FARM (Farm & Agriculture Resources for Media), an IATP Food and Society Fellows-led project that champions the voice of sustainable agriculture by providing media training and tools for farmers. FARM includes a new three-part NSAC toolkit that helps farmers share their personal and authentic story and strengthen their media connections.
The three elements of the FARM toolkit include:
1. Media & Public Relations Tool Kit for Farmers
Downloadable materials that provide practical tips and tactics for generating media coverage, including identifying your compelling story, writing a press release, and a sample farm media kit with starter templates.
2. Media Training for Farmers Webinar
One hour session providing media tips enhanced with examples of farmers who successfully utilize these strategies.
3. NSAC FARM Database
Please encourage the farmers with whom you work to join this internal NSAC database of farmers in sustainable agriculture who are available to reply to media inquiries as they come up specific to a farmer’s background and business. NSAC staff and FARM consultants will coordinate with NSAC member groups whose farmer members are listed in the database when media inquiries arise.
IATP Food and Society Fellow Lisa Kivirist and John Ivanko are helping NSAC coordinate FARM and welcome your ideas and suggestions (media@sustainableagriculture.net). They will be presenting a “train the trainer” version of these resources at the NSAC Summer Meeting in August.
